Personalisierung durch Data Mining im Electronic Retailing
Year of publication: |
2002
|
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Authors: | Rix, Raimund ; Meyer, Matthias ; Schwaiger, Manfred |
Published in: |
Electronic retailing. - Frankfurt am Main : Dt. Fachverl., ISBN 3-87150-816-0. - 2002, p. 215-237
|
Subject: | Online-Handel | Online retailing | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Individualismus | Individualism | Buchhandel | Book trade | Deutschland | Germany | Data Mining | Data mining |
Extent: | graph. Darst |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
Language: | German |
Notes: | Literaturangaben In: Electronic retailing |
Source: | ECONIS - Online Catalogue of the ZBW |
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