Personalities and products : a historical perspective on advertising in America
Edd Applegate
| Year of publication: |
1998
|
|---|---|
| Authors: | Applegate, Edd |
| Publisher: |
Westport, Conn. [u.a.] : Greenwood Press |
| Subject: | USA | Werbung | Geschichte |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 178 S. |
|---|---|
| Series: | Contributions to the study of mass media and communications. - New York [u.a.] : Greenwood Press, ISSN 0732-4456. - Vol. 53 |
| Type of publication: | Book / Working Paper |
| Notes: | Bibliography: p157-169. - Includes index |
| ISBN: | 0-313-30364-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004376840