Cases in advertising and marketing management : real situations for tomorrow's managers
Edd Applegate and Art Johnsen
| Year of publication: |
2007
|
|---|---|
| Authors: | Applegate, Edd ; Johnsen, Art |
| Publisher: |
Lanham, Md. [u.a.] : Rowman & Littlefield |
| Subject: | Werbung | Advertising | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XIV, 217 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index 0610 |
| ISBN: | 0-7425-3835-4 ; 0-7425-3836-2 ; 978-0-7425-3835-1 ; 978-0-7425-3836-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003316462