Personality congruence among brands, recruiters, and applicants during the anticipatory socialization process
Year of publication: |
2019
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Authors: | Kang, Yeonjung ; Legendre, Tiffany S. ; Cartier, Elizabeth A. |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 43.2019, 8, p. 1302-1325
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Subject: | brand personality congruence | internal brand management | recruiters | perceived level of job opportunities | anticipatory socialization process | Markenimage | Brand image | Personalbeschaffung | Recruitment | Markenführung | Brand management |
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