Personality fit in NASCAR : an evaluation of driver-sponsor congruence and its impact on sponsorship effectiveness outcomes
Year of publication: |
2010
|
---|---|
Authors: | Dees, Windy ; Bennett, Gregg ; Ferreira, Mauricio |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 19.2010, 1, p. 25-35
|
Subject: | Profisport | Professional sports | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Fundraising | USA | United States |
-
Williams, Antonio S., (2012)
-
Cleland, Jamie, (2024)
-
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas, (2016)
- More ...
-
Measuring the effectiveness of sponsorship of an elite intercollegiate football program
Dees, Windy, (2008)
-
Ferreira, Mauricio, (2008)
-
Bennett, Gregg, (2009)
- More ...