Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics
Year of publication: |
2019
|
---|---|
Authors: | Leonidou, Leonidas C. ; Kvasova, Olga ; Christodoulides, Paul ; Tokar, Sergii |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 27.2019, 2, p. 76-96
|
Subject: | consumer animosity | cultural orientation | personality | product avoidance | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Persönlichkeitspsychologie | Personality psychology | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | Markenimage | Brand image | Persönlichkeitsmerkmal | Personality trait |
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