Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
Year of publication: |
2018
|
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Authors: | An, Soontae ; Kang, Hannah ; Jin, Hyun Seung |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 2, p. 270-291
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Subject: | content analysis | Ad Choices icon | online behavioral advertising | privacy | self-regulation | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Personalisierung | Personalization |
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