Personalization of corporate coverage
Frank Brettschneider and Matthias Vollbracht
| Year of publication: |
2011
|
|---|---|
| Authors: | Brettschneider, Frank ; Vollbracht, Matthias |
| Published in: |
Reputation Management. - Berlin : Springer, ISBN 3-642-19265-3. - 2011, p. 267-289
|
| Subject: | Öffentlichkeitsarbeit | Public relations | Kommunikationsmedien | Communication media | Führungskräfte | Managers | Firmenimage | Corporate reputation | Deutschland | Germany | 2002-2007 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014566620