An examination of relative satisfaction and share of wallet : investigating the impact of country and customer characteristics
Year of publication: |
2016
|
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Authors: | Buoye, Alexander |
Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 26.2016, 3, p. 297-314
|
Subject: | Customer satisfaction | Share of wallet | Moderating | Relative metrics | Mediating | Wallet Allocation Rule | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour |
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