Personalized touchpoints and customer experience : a conceptual synthesis
Year of publication: |
2024
|
---|---|
Authors: | Weidig, Jakob ; Weippert, Marco ; Kuehnl, Christina |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 177.2024, Art.-No. 114641, p. 1-13
|
Subject: | Customer experience | Personalization | Customer journey | Touchpoints |
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