Personifying country of origin research
Year of publication: |
2003
|
---|---|
Authors: | Nebenzahl, Israel D. ; Jaffe, Eugene D. ; Usunier, Jean-Claude |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 43.2003, 4, p. 383-406
|
Subject: | Ursprungsregeln | Rules of origin | Markenimage | Brand image |
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