Perspectives on marketing
Jason I. Miletsky; Michael Hand
| Year of publication: |
c 2009
|
|---|---|
| Authors: | Miletsky, Jason I. ; Hand, Michael |
| Publisher: |
Boston, Mass. : Course Technology |
| Subject: | Marketing | Marketingmanagement | Marketing management | Werbewirtschaft | Advertising industry | USA | United States | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvii, 377 p. ill 23cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes index Formerly CIP |
| ISBN: | 1-59863-871-8 ; 978-1-59863-871-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009236673