Persuading Customers to Buy Early : The Value of Personalized Information Provisioning
Year of publication: |
2020
|
---|---|
Authors: | Drakopoulos, Kimon |
Other Persons: | Jain, Shobhit (contributor) ; Randhawa, Ramandeep S. (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Informationsversorgung | Information provision | Theorie | Theory | Informationswert | Information value |
Extent: | 1 Online-Ressource (63 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 22, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.3191629 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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