Persuasion in crowdfunding : an elaboration likelihood model of crowdfunding performance
Year of publication: |
November 2017
|
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Authors: | Allison, Thomas H. ; Davis, Blakley C. ; Webb, Justin W. ; Short, Jeremy C. |
Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ., ISSN 0883-9026, ZDB-ID 633944-X. - Vol. 32.2017, 6, p. 707-725
|
Subject: | Crowdfunding | Persuasion | Elaboration likelihood model | ELM | Funder differences |
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