Persuasive imagery : a consumer response perspective
ed. by Linda M. Scott ...
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Scott, Linda M. (contributor) |
| Publisher: |
Mahwah, NJ [u.a.] : Erlbaum |
| Subject: | Imagery (Psychology) | Persuasion (Psychology) | Advertising | Psychological aspects | Beeinflussung | Werbepsychologie | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 436 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Published in association with the Society for Consumer Psychology. - Includes bibliographical references and index |
| ISBN: | 0-8058-4202-0 |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004725416