Persuasive social approval cues in print advertising : exploring visual and textual strategies and consumer self-monitoring
Year of publication: |
2013
|
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Authors: | Myers, Jun Rong ; Sar, Sela |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 19.2013, 3, p. 168-181
|
Subject: | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Selbstevaluation | Self-assessment | Marketingmanagement | Marketing management |
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