Media placement versus advertising execution
Year of publication: |
2010
|
---|---|
Authors: | Malthouse, Edward C. ; Calder, Bobby J. |
Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 333-345
|
Subject: | Marketingmanagement | Marketing management | Printwerbung | Print advertising | Werbewirkung | Advertising effects | USA | United States |
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