Brand coolness in a competitive environment : an empirical study on Starbucks Turkey
Year of publication: |
2020
|
---|---|
Authors: | Akyüz, Ayşen ; Pınarbaşı, Fatih |
Published in: |
Strategic priorities in competitive environments : multidimensional approaches for business success. - Cham, Switzerland : Springer, ISBN 978-3-030-45022-9. - 2020, p. 341-356
|
Subject: | Starbucks Coffee Company | Markenimage | Brand image | Türkei | Turkey |
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