Marketing IS management : the wisdom of Peter Drucker
Year of publication: |
2009
|
---|---|
Authors: | Webster, Frederick E. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 1, p. 20-27
|
Subject: | Peter F. Drucker | Marketing | Management | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
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