Petrobras' study of publics : a step towards achieving the company's strategic vision for 2020
Eraldo Carneiro, Marcos André Costa and Mário Mendes Neto
Year of publication: |
2011
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Authors: | Carneiro, Eraldo ; Costa, Marcos André ; Mendes Neto, Mário |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 16.2011, 3, p. 192-203
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Subject: | Petróleo Brasileiro | Marketingmanagement | Marketing management | Öffentlichkeitsarbeit | Public relations | Stakeholder | Zielgruppe | Target group | Energiewirtschaft | Energy sector | Brasilien | Brazil |
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