Phygital luxury experiences : a correspondence analysis on retail technologies
Year of publication: |
2024
|
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Authors: | Guzzetti, Alice ; Crespi, Roberta ; Belvedere, Valeria |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 2, Art.-No. e13008, p. 1-15
|
Subject: | consumer behaviour | correspondence analysis | interactive technologies | luxury retail | phygital | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
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