Physicians' persistence and its implications for their response to promotion of prescription drugs
Ramkumar Janakiraman; Shantanu Dutta; Catarina Sismeiro; Philip Stern
| Year of publication: |
2008
|
|---|---|
| Authors: | Janakiraman, Ramkumar ; Dutta, Shantanu ; Sismeiro, Catarina ; Stern, Philip |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 54.2008, 6, p. 1080-1093
|
| Subject: | Ärzte | Physicians | Arzneimittel | Pharmaceuticals | Produktqualität | Product quality | Entscheidung unter Unsicherheit | Decision under uncertainty | Gesundheitsversorgung | Health care |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003737440