Picture-based persuasion in advertising : the impact of attractive pictures on verbal ad's content
Year of publication: |
2017
|
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Authors: | Kergoat, Marine ; Meyer, Thierry ; Merot, Alain |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 7, p. 624-635
|
Subject: | Advertising | Cognitive load | Information processing | Pictorial claim | Verbal claim | Werbung | Kognition | Cognition | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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