When face engulfs the field : differential effects of visual quality levels in print ads
Year of publication: |
2015
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Authors: | Kergoat, Marine ; Meyer, Thierry |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 4, p. 225-233
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Subject: | Human face | Pictorial claim | Print advertising | Verbal claim | Visual fluency | Printwerbung | Werbewirkung | Advertising effects | Visualisierung | Visualization | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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