PLACE EVENT MARKETING IN THE ASIA PACIFIC REGION : branding and promotion in
| Year of publication: |
2021
|
|---|---|
| Other Persons: | Cudny, Waldemar (contributor) |
| Publisher: |
[S.l.] : ROUTLEDGE |
| Subject: | Asiatisch-pazifischer Raum | Asia-Pacific region | Markenführung | Brand management | Standortmarketing | Place marketing |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-000-43047-9 ; 1-000-43047-2 ; 978-0-367-82376-4 ; 0-367-82376-4 ; 978-1-000-43037-0 ; 1-000-43037-5 ; 0-367-42354-5 ; 978-0-367-42354-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013183651