Inclusive marketing and disability : value creation strategies for organisations and society in the toy industry
Barbara Masiello, Antonella Garofano, Francesco Izzo and Enrico Bonetti
| Year of publication: |
2024
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|---|---|
| Authors: | Masiello, Barbara ; Garofano, Antonella ; Izzo, Francesco ; Bonetti, Enrico |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 40.2024, 9/10, p. 851-876
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| Subject: | case study | children | disability | Inclusive marketing | toys | value creation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2024.2380252 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050096