Place the logo high or low? : using conceptual metaphors of power in packaging design
Year of publication: |
2014
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Authors: | Sundar, Aparna ; Noseworthy, Theodore J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 5, p. 138-151
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Subject: | package design | conceptual metaphor theory | embodied cognition | branding | fluency | logos | Produktgestaltung | Product design | Markenführung | Brand management | Verpackung | Packaging | Luxusgüter | Luxury goods | Kognition | Cognition |
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