Product visuals and consumers' selective exposure : the role of thought generation and cognitive motivation
Year of publication: |
2021
|
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Authors: | Ryu, Sann ; Vargas, Patrick |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 7, p. 780-798
|
Subject: | brand attitudes | image quality | need for cognition | Package design | selective exposure | thought positivity | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Produktgestaltung | Product design |
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