Product placement : entscheidungsrelevante Aspekte in der Werbepolitik
Klaus Bente
| Year of publication: |
1990
|
|---|---|
| Authors: | Bente, Klaus Alexander ; Bente, Klaus |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Hörfunkwerbung | Radio advertising | Werbemittel | Promotional materials | Theorie | Theory | Deutschland | Germany | Product placement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 263 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Erlangen, Nürnberg, Univ., Diss., 1989 |
| Notes: | Literaturverz. S. 246 - 263 |
| ISBN: | 3-8244-0043-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010224132