Placing a Hand in the Fire: Assessing the Impact of a YouTube Experiential Learning Project on Viral Marketing Knowledge Acquisition
| Year of publication: |
2011
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| Authors: | Payne, Nathaniel ; Campbell, Colin ; Bal, Anjali ; Piercy, Niall |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 33.2011, 2, p. 204-217
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