Placing branding within organization theory
Year of publication: |
2011
|
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Authors: | Brannan, Matthew J. ; Parsons, Elizabeth ; Priola, Vincenza |
Published in: |
Branded lives : the production and consumption of meaning at work. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84980-092-1. - 2011, p. 185-196
|
Subject: | Markenführung | Brand management | Organisationstheorie | Organization theory | Standortmarketing | Place marketing | Unternehmensorganisation | Business organization |
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