Placing luxury marketing on the research agenda not only for the sake of luxury : an introduction
Year of publication: |
2013
|
---|---|
Authors: | Wiedmann, Klaus-Peter ; Hennigs, Nadine |
Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 1-17
|
Subject: | Luxusgüter | Luxury goods |
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