Planning of the cow milk assortment for large retail chains in North Italy : a comparison of two metropolitan cities
Valentina Maria Merlino, Giulia Mastromonaco, Danielle Borra, Simone Blanc, Filippo Brun, Stefano Massaglia
| Year of publication: |
2021
|
|---|---|
| Authors: | Merlino, Valentina Maria ; Mastromonaco, Giulia ; Borra, Danielle ; Blanc, Simone ; Brun, Filippo ; Massaglia, Stefano |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-13
|
| Subject: | Assortment planning | Cow milk | Marketing mix elements | Correspondence analysis | Milan | Turin | Italien | Italy | Sortiment | Retail assortment | Stadtentwicklung | Urban development | Milch | Milk | Marketingmanagement | Marketing management | Milchmarkt | Milk market | Milchverarbeitung | Dairy industry | Handelskette | Retail chain | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102406 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434297