Web content analysis of beekeeping website companies : communication and marketing strategies in the Italian context
Antonina Sparacino, Valentina Maria Merlino, Danielle Borra, Stefano Massaglia and Simone Blanc
| Year of publication: |
2024
|
|---|---|
| Authors: | Sparacino, Antonina ; Merlino, Valentina Maria ; Borra, Danielle ; Massaglia, Stefano ; Blanc, Simone |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 6, p. 717-738
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| Subject: | content analysis | honey | marketing | small business | Web-communication | Marketingmanagement | Marketing management | Website | Italien | Italy | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics | KMU | SME |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2023.2166569 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015052735