Planning to Make Unplanned Purchases? The Role of In-Store Slack in Budget Deviation
Year of publication: |
2010
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Authors: | Stilley, Karen M ; Jeffrey Inman, J ; Wakefield, Kirk L |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2010, 2, p. 264-279
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