Plant versus cow : conflict framing in the ant/agonistic relegitimization of a market
Year of publication: |
2022
|
---|---|
Authors: | Koch, Christian H. ; Ulver, Sofia |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 2, p. 247-261
|
Subject: | agonostic | brand activist | conflict Market | dairy | delegitimization | depoliticization | framing | Legitimacy | plant-based |
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