Brands as activists : The Oatly case
Year of publication: |
2020
|
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Authors: | Koch, Christian H. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 5, p. 593-606
|
Subject: | Activism | Branding | Food | Beverages | Positioning | Sustainability | Markenführung | Brand management | Markenartikel | Brand | Ernährungsindustrie | Food industry | Lebensmittel |
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