Platform launch strategies
Year of publication: |
April 2018
|
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Authors: | Stummer, Christian ; Kundisch, Dennis ; Decker, Reinhold |
Published in: |
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik. - Wiesbaden : Springer Fachmedien Wiesbaden GmbH, ISSN 2363-7005, ZDB-ID 2484159-6. - Vol. 60.2018, 2, p. 167-173
|
Subject: | Multi-sided platform | Two-sided market | Launch strategy | Network effect | Chicken-and-egg dilemma | Mutual baiting problem |
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