Please do not disturb : the effect of Zero-Contact Marketing on Korean consumers' decision-making process
Year of publication: |
2022
|
---|---|
Authors: | Park, Arim ; An, Hyun Sang ; Song, Ju Myung ; Chung, Christina |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 3, p. 488-505
|
Subject: | Consumer decision-making | Extrinsic motivation | Intrinsic motivation | Revisit intention | South Korea | WOM | Zero-Contact Marketing | Südkorea | Konsumentenverhalten | Consumer behaviour | Motivation | Präferenztheorie | Theory of preferences |
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