Sex appeal in advertising : what consumers think
Sukanlaya Sawang
| Year of publication: |
2010
|
|---|---|
| Authors: | Sukanlaya Sawang |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 1/2, p. 167-187
|
| Subject: | Sexualität | Sexuality | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Asiaten | Asians | Amerikaner | Americans | Kulturelle Identität | Cultural identity | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003974808