PLS modelling of factors affecting the cooperation between sales and marketing in pharmaceutical and non-pharmaceutical manufacturing firms
Alternative title: | Modeliranje čimbenika koji utječu na suradnju između prodaje i marketinga u farmaceutskim i nefarmaceutskim proizvodnim poduzećima primjenom PLS metode parcijalnih najmanjih kvadrata |
---|---|
Year of publication: |
2019
|
Authors: | Hetenyi, Gabor ; Szilasi, Magdolna ; Lengyel, Attila |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 31.2019, 2, p. 227-247
|
Subject: | factor of success | sales | marketing | cooperation | coordination | pharmaceutical industry | Pharmaindustrie | Pharmaceutical industry | Verkauf | Selling | Marketing |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in kroatischer Sprache |
Other identifiers: | 10.22598/mt/2019.31.2.227 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Dalecki, Linden, (2015)
-
D'Souza, Melvin, (2018)
-
Verkaufen und vermarkten in der pharmazeutischen Industrie
Pfannschilling-Zerbe, Markus, (2009)
- More ...
-
Hetenyi, Gabor, (2019)
-
Hetenyi, Gabor, (2019)
-
Lengyel, Attila, (2019)
- More ...