Quantitative analysis of qualitative data : using voyant tools to investigate the sales-marketing interface
Year of publication: |
2019
|
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Authors: | Hetenyi, Gabor ; Lengyel, Attila ; Szilasi, Magdolna |
Published in: |
Journal of industrial engineering and management : JIEM. - Terrassa : Universitat Politècnica de Catalunya (UPC), ISSN 2013-0953, ZDB-ID 2495074-9. - Vol. 12.2019, 3, p. 393-404
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Subject: | qualitative research | qualitative data visualisation | qualitative marketing research | Voyant Tools | Sales-Marketing Interface | Qualitative Methode | Qualitative method | Marktforschung | Market research |
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