Plural forms and dual distribution : the "external" party’s perspective and the role of path dependency
Year of publication: |
2022
|
---|---|
Authors: | Sa Vinhas, Alberto |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 3, p. 443-469
|
Subject: | Dual distribution | Inter-firm relationships | Path dependency | Plural forms | Relationship outcomes |
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