Policy Watch - Legal Strategies for Protecting Brands from Genericide: Recent Trends, in Evidence Weighted in Court Cases
| Year of publication: |
2002
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| Authors: | Taylor, Charles R. ; Walsh, Michael G. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 21.2002, 1, p. 160-167
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