Political marketing and the marketing concept
Year of publication: |
1996
|
---|---|
Authors: | O’Cass, Aron |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 30.1996, 10/11, p. 37-53
|
Publisher: |
MCB UP Ltd |
Subject: | Decision making | Marketing | Marketing concepts | Politics |
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