Pontiac hood ornaments : marketing the chief
Mona Hadler
| Year of publication: |
2016
|
|---|---|
| Authors: | Hadler, Mona |
| Published in: |
Visual merchandising : the image of selling. - London : Routledge, ISBN 1-138-24716-2. - 2016, p. 77-93
|
| Subject: | Pontiac | Produktgestaltung | Product design | Kulturelle Identität | Cultural identity | Markenimage | Brand image | Kfz-Industrie | Automotive industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011584074