Consumption lives at the bottom of the pyramid
Year of publication: |
2013
|
---|---|
Authors: | Piacentini, Maria ; Hamilton, Kathy |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2013, 3, p. 397-400
|
Subject: | poverty | consumer lives | bottom-of-the-pyramid | Armut | Poverty | Konsumentenverhalten | Consumer behaviour | Niedrigeinkommen | Low income | Privater Konsum | Private consumption | Lebensstandard | Standard of living | Indien | India | Armutsbekämpfung | Poverty reduction | Entwicklungsländer | Developing countries | Zielgruppe | Target group |
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