Portrayals of Minorities and Women in Super Bowl Advertising
Year of publication: |
2019
|
---|---|
Authors: | Taylor, Charles R. ; Mafael, Alexander ; Raithel, Sascha ; Anthony, Carissa M. ; Stewart, David W. |
Published in: |
Journal of Consumer Affairs. - Wiley, ISSN 1745-6606, ZDB-ID 2066552-0. - Vol. 53.2019, 4 (21.10.), p. 1535-1572
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Measuring the role of uniqueness and consistency to develop effective advertising
Mafael, Alexander, (2021)
-
The effects of brand equity and failure severity on remedy choice after a product recall
Raithel, Sascha, (2021)
-
Mafael, Alexander, (2022)
- More ...