Positionierung im Lebensstil-Labyrinth
Monika Kritzmöller
| Year of publication: |
2002
|
|---|---|
| Authors: | Kritzmöller, Monika |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Lebensstil | Lifestyle | Marketingmanagement | Marketing management | Produktpositionierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 207 S Ill. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Fallstudie ; Case study |
| Language: | German |
| Notes: | brosch. : DM 69.00 (freier Pr.), EUR 35.30 (freier Pr., ab 1.1.2002) |
| ISBN: | 3-631-38510-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001626208