Positionierung : Kernentscheidung des Marketing
Torsten Tomczak ... (Hrsg.)
| Year of publication: |
1996
|
|---|---|
| Other Persons: | Tomczak, Torsten (ed.) |
| Publisher: |
St. Gallen : Verl. Thexis |
| Subject: | Produktpositionierung | Marketingmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | 255 S. Ill., graph. Darst. 30 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | German |
| Notes: | Literaturangaben Enthält 21 Beiträge DM 98.50, sfr 85.00 |
| ISBN: | 3-908545-18-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000562136